Category: Styleframes, 3D Lighting, Materials & Animation in Cinema 4D / Rendered with Redshift / 2D Compositing & Editing in After Effects
Year: 2025
Client: Personal Project
CGI: Anthony Serraino
Compositing: Anthony Serraino
Edit: Anthony Serraino
Compositing: Anthony Serraino
Edit: Anthony Serraino
Synopsis:
The goal was to give LA Gloss a visual language that feels as premium as the product itself. Warm, diffused lighting, organic depth of field, and nature-inspired environments work together to communicate purity, luxury, and the natural moisturizing experience the brand delivers to its customers. The butterflies aren't just decorative, they're a throughline that carries the viewer from the world outside into the product itself.
From close-up macro renders of the cream's texture to the full product lineup arranged in a blooming field, every still motivates the next, building a sense of elegance and intention frame by frame.
Project Stills:
Each frame in this animation is a carefully crafted moment designed to take the viewer on a journey, from the delicate flutter of a butterfly landing to the quiet elegance of the product nestled among lavender fields. Nothing here was shot on a set or captured in a studio. Every element, the cream, the botanicals, the light, the texture, was built and rendered entirely in 3D.
