FOX Entertainment / Network Branding Refresh

Synopsis:  Fox Entertainment Network Branding Package Refresh — 3D Motion & Look Development​​​​​​​

Fox returned to evolve their existing 2D branding system into a more dimensional, cinematic on-air package. The goal wasn’t to reinvent the identity, but to elevate it, preserving the recognizable graphic language while introducing depth, lighting, and a stronger sense of visual drama.

I was brought on to help with the 3D development of the updated system. This included enhancing the core Fox animation with dimensional, refined materials and cinematic lighting to create a richer, more premium on-air presence.

The refreshed package extended across a wide range of broadcast touchpoints, including:

* Primary network IDs
* Genre-based identity bumpers (drama, comedy, and general brand)
* “Coming Next” bumpers and show menus
* Transitional graphics between programming
* Branded elements for promos and commercial trailers

My focus was on the main network identity and the comedy package, where I developed key hero animations, lighting looks, and supporting 3D graphic assets used across promotional and on-air executions. Each version used color, mood, and lighting to subtly reflect the programming's tone while staying cohesive with the overall Fox visual system.

This project balanced brand heritage with modern dimensionality, bringing a polished look to a graphic legacy system without losing its original personality.